Top 5 Social Networking Apps Performance in Serbia Q4 2022

In the fourth quarter of 2022, the top five social networking apps in Serbia demonstrated diverse performance trends across downloads and revenue. Here's a closer look at the metrics for each app, sourced from Sensor Tower.

Rakuten Viber Messenger from Viber Media SARL. saw a consistent performance in weekly downloads, starting at approximately 9.9K at the end of September and peaking at around 13.3K in the final week of December. Its weekly revenue fluctuated slightly, beginning at $161 and reaching a high of $186 in late November.

WhatsApp Messenger maintained a stable download rate, with weekly figures ranging from 9.3K to 11.9K. Notably, WhatsApp did not generate any revenue during this period.

Facebook by Meta Platforms, Inc. experienced a gradual decrease in weekly downloads, starting at about 8.6K and ending at 8.4K. Revenue showed minor fluctuations, peaking at $130 in early October and dropping to $66 in early December.

Messenger, also from Meta Platforms, Inc., had steady download figures, varying between 7.4K and 9.3K throughout the quarter. Revenue saw significant spikes, particularly in the last two weeks of December, reaching $251 and $238 respectively.

Telegram Messenger from Telegram FZ-LLC showed an increase in weekly downloads early in the quarter, peaking at about 8.5K in early November before stabilizing around 6.3K by the end of December. Telegram's revenue demonstrated notable growth, starting at $216 and culminating at $302 in the final week of December.

For more detailed insights and data, visit Sensor Tower.